#GOOD SMILE TRIAL#

Working with the staff there, we did a lot of trial and error studies about paintwork and manufacturing techniques for mass production. After that, I started the Good Smile Company Lucky Factory in Tottori prefecture. There I learned a lot about the figure mold creation process and the general flow going from mass production to shipment. About two or three years later I moved to the Manufacturing Department. Torii: “I first joined the company around 2010, and was originally assigned to work in the Planning Department. In creating the series, the prior experience of each staff member involved proved crucial. By focusing primarily on price, size, speed and collectability, Good Smile Company was able to create a high quality figure brand like never seen before. Figures in the series are planned for release just 4 months after preorders end, making them easy to collect. The POP UP PARADE series first released in 2019 features 17-18cm tall figures for just ¥3900 each. The driving forces of the POP UP PARADE series, Shuhei Torii, Yu Takagi and Erika Nitta of the Good Smile Company Planning Department, gave us a look at the innovation behind the POP UP PARADE series.Īs times change, the figure industry and its fans change too.Ĭreating an Easy-to-Collect Figure Series for Fans Across the Globe

What led to the realization of this unique approach? It all came down to Good Smile Company's excellent reputation and the minds of a few young staff members. In this sense, the series is quite a departure from scale figures Good Smile Company has made up until this point. The brand was started in 2019, and features figures made at an affordable price point, in an easy-to-collect size and with releases scheduled quickly after announcement. After 20 years of creating Nendoroids and all kinds of other figures, Good Smile Company has started a new figure brand: POP UP PARADE.

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